Stephen Curry to Promote a Golden State of Mind with Water

Stephen_Curry_close_upAs a Bay Area–based business, Alameda Pediatric Dentistry is all for the Dubs, and now, we have yet another reason to cheer for Warriors’ superstar, Stephen Curry. This month, the basketball MVP signed an endorsement deal with Brita, one that will inspire millions of children to choose water over soda and energy drinks.

“Drinking water is essential to a healthy lifestyle,” Curry said in a public statement. “Water is my drink.”

Off-Court MVP

The deal shows that Curry has heart and initiative, off the court as well as on. In supporting Brita with national television advertisements and numerous digital, public relations, and social media campaigns over the next three years, Curry will lead a new pathway for star athletes to be more selective about their endorsement deals, choosing those that can help, rather than harm, children’s health.

As Elizabeth Velten, chair of the Bay Area Nutrition and Physical Activity Collaborative, reports for the Contra Costa Times, most sports magnates have willingly taken multi-million dollar endorsement deals from beverage companies like PepsiCo, Gatorade, Sprite, and Coca-Cola, which target young and impressionable consumers who view these athletes as role models.

According to PR Newswire, a 2013 study in Pediatrics showed nearly 80 percent of the food endorsed by top athletes was “energy dense and nutrient poor,” while 93 percent of beverages endorsed got 100 percent of their calories from added sugar.

A Groundbreaking Deal

For Curry, profit was not the only motivation for his partnership of choice.

“This is an important day for Brita, but also for everyone who has worked so hard to get more Americans to pick water,” said Ed Huber, general manager of the Brita brand.  “Stephen Curry is a role model to millions of children and adults around the world.  By deciding to work with Brita—and make no mistake, Stephen Curry could endorse any beverage he wants—he’s sending a powerful message that clean, clear water is the right choice for everyone in America.”

The campaign starts this January, with national TV spots airing beginning in March.

–APD has worked for years to promote water over unhealthy soda and sugary drinks. Our free online articles are gleaned from the latest studies on children’s health and are always vetted by a doctor on staff. Read the blogs below to find out more, and hit “subscribe” to get the most up-to-date articles directly in your in-box:

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